If Your Product is Really Good, It Should Sell Itself

How real is this? David Morgan said, “If your product or service is really good, it should sell itself,” in response to an article about how to market your business without being pushy. So is it real? If Your Product is Really Good, It Should Sell Itself

Will your product or service sell itself if it’s excellent? And if so, when?

I know I want passive income, passive work, and pay cheques that come on time. However, to what extent can we simply observe and allow the sales process to unfold naturally?

If your product or service is excellent, will it sell itself? And if so, when?

We all desire passive income, effortless work, and consistent paychecks—I know I do. But how passive can we be in the sales process? If Your Product is Really Good, It Should Sell Itself

Is it possible for products or services to effectively sell themselves? If Your Product is Really Good, It Should Sell Itself

I think of marketing as getting the word out. But the sale is the end of the process. We have to make a choice about this “thing” that we want, need, and can’t live without anymore. In the end, we need to be very involved in both marketing and sales, or at least in the plan behind them, to give our customers the best experience possible.

But David makes an intriguing point: If Your Product is Really Good, It Should Sell Itself

“If you create a product or service that exceeds your customers’ expectations and meets their needs and wants, it will sell itself (within reasonable limits).” If Your Product is Really Good, It Should Sell Itself

I don’t think anything sells itself, but I do agree that it’s easier to sell a good product or service. But we need to give our best to every step of the process, from product development to marketing and customer service, to ensure that our efforts align with customer expectations and foster trust in our brand.

Psychiatrist and author Gregory Berns says in his book Iconoclast: A Neuroscientist Reveals How To Think Differently:

A person can have the best idea in the world, but it only matters if they can get other people to believe it.

The same goes for products, since the marketing process is all about getting “enough other people” to buy them. We just need to think of making products as the first step in the marketing process. A business is better when it has better products, better marketing, and a better sales process.

What do you think? I’d love to hear what you’ve learned from running your own business. In the meantime, here’s a quick “2-part, I-almostdon’tneed-to-say-it-but-I-will” summary of the marketing process (thanks for your comments, David). If Your Product is Really Good, It Should Sell Itself

A Simple “2-Part, I-Almost-Don’t-Need-to-Say-it-But-I-Will” Marketing Process on If Your Product is Really Good, It Should Sell Itself

Your marketing budget might be cut, which means you’ll have to use less common but cheaper ways to get the word out. That’s fine; you can still get your name out there. You only need to:Know what you can do; learn how to use what you have well; make a plan and follow it through with everything you have.

Simple Website Strategy

Your website’s home page should be more than just an online brochure. Make your about page sound like there are real people who work for the company. A blog is a wonderful way to connect with some of your visitors on a personal level.

You can also talk and connect with people on social media. You are talking to real people, so act like it. And then give them a place to go when you’re done talking to them on social media. That “some place” should be your website, which contains a lot of information about your product or service and your audience.

Simple Product Strategy on If Your Product is Really Good, It Should Sell Itself

I think of marketing as spreading the word. The sale is the last step in the process. We need to decide what this “thing” is that we want, need, and can’t live without anymore. We need to be very involved in both marketing and sales, or at least in the plan behind them, so that our customers have the best experience possible.

David does have an interesting point: “If you make a product or service that meets your customers’ needs and wants and goes above and beyond what they expect, it will sell itself (within reason).”

I don’t think anything sells itself, but I do think it’s easier to sell a good product or service. But we have to do our best at every step of the process. How real is this? David Morgan said, “If your product or service is really good, it should sell itself,” in response to an

Gregory Berns, a psychiatrist and author, says in his book Iconoclast: A Neuroscientist Reveals How To Think Differently: “A person can have the best idea in the world, but it doesn’t matter if they can’t get other people to believe it.”

The same is true for products, since the goal of marketing is to get “enough other people” to buy them. Making things is the first step in the marketing process, so we need to remember that. A business is better when it has better products, better marketing, and a better way to sell things. If Your Product is Really Good, It Should Sell Itself

What do you think? I’d love to know what you’ve learned from being in charge of your own business. In the meantime, here’s a short “2-part, I-almost-don’t-need-to-say-it-but-I-will” summary of the marketing process (thanks for your comments, David). If Your Product is Really Good, It Should Sell Itself

Make a great product or service that solves a real problem. And keep it simple, or as simple as you can. When making or improving the product, put yourself in the customer’s shoes. Understand how they feel and try to help them.

If you struggle with role-playing, talk to real clients to discover their dislikes. People spend money every day in this economy, but only when they need to. And a lot of the time, ‘necessary’ just means ‘impossible to resist’. So make a product that your target audience can’t resist and then market it as if it matters. If Your Product is Really Good, It Should Sell Itself